01 · Subscriptions
Subscriptions & Monetization
Pricing strategy, behavioral economics, paywall design, trial-to-paid conversion, checkout best practices, and churn reduction across consumer subscription products.
brenda lienh
— A Note from the Editor
I build products that bring people in,
and experiences that make them stay.
— Currently
Senior Director of Product at Shutterstock. Subscriptions, growth, and marketplaces and the experiments that move them.
NYC / remote
§ I — Areas of Depth
Six things I’m known for.
02 · Growth
Growth & Acquisition
Funnel optimization, paid and organic growth loops, onboarding flows, and the levers that move top-of-funnel metrics.
03 · Experimentation
Experimentation & A/B Testing
Program design, hypothesis frameworks, instrumentation, and running Build–Measure–Learn cycles that actually teach you something.
04 · Engagement
Loyalty & Engagement
Retention mechanics, cross-channel loyalty programs, behavioral triggers, and the features that bring users back.
05 · Leadership
Cross-functional Leadership
Executive buy-in, stakeholder alignment, roadmap negotiation, and the team dynamics that sustain output.
06 · Analytics
Data-informed Development
KPI frameworks, proxy metrics, analytics partnerships, and using data to sharpen decisions without losing sight of the user.
§ II — Working Style
How I work.
01
Start with the question, not the solution.
Rigorous problem definition before solution space. The fastest path to the wrong answer is skipping this step.
02
Instrument before you ship.
If you can't measure it, you can't learn from it. Measurement gets built into every initiative from day one, not retrofitted.
03
Treat the team like the product.
Great output requires healthy team dynamics, clear ownership, and the safety to call out when something isn't working.
04
Fast iterations beat perfect plans.
Especially in ambiguous spaces, a well-run experiment teaches more than a month of strategy decks. Ship, measure, decide.
§ III — From the NotebookApril 7, 2022 · Experimentation
Driving user loyalty through rapid experimentation.
What happens when two experimentation-obsessed PMs team up to fundamentally change how their teams work? A detailed playbook on loyalty zones, the Build-Measure-Learn cycle, and why the chunky smoothie phase is worth it.
Read the article ↗§ IV — In Their Words
Kind words.
I've learned so much from watching how she attacks a problem—she goes from high-level to tactical in just a few minutes. She's a fantastic communicator, strategic thinker and storyteller. She isn't afraid to make a decision quickly, driven by data and an experimentation-first approach.
Brenda is remarkable in both Product Management skills and people management. She is very good at gleaning insights from data and user feedback, assessing multiple opportunities, and identifying the right challenges to tackle. An all-around Product superstar.
§ V — Ways of Working
Work with me.
1
Full-Time
Senior product leader embedded with your team — building the function, owning the roadmap, and driving outcomes from the inside.
2
Advisory & Fractional
Senior judgment and hands-on execution on a part-time basis — for teams that need a strong product perspective without a full-time hire.
3
Project-Based
Brought in for a focused sprint: an experimentation program, a growth audit, a product strategy inflection. Clear scope, fast execution.
Different teams have different product needs. If something might be a match, I’d love to start a conversation.